LinkedIn Advertising Tips

August 13, 2016

Social media has brought in a wave of digital marketing. It is a marketing strategy that bears fruits easily considering the fact that social media networks teem with traffic. There is now an increase in profits through paid social media marketing with the amplification of the target content to the specific audiences directly touched by the services or products of a business. LinkedIn is one of the platforms that have gained popularity. It allows professionals to network with ease. Users can promote job adverts that are targeted and daily feeds just like on Facebook containing industry trend information.The advertising feature in LinkedIn is one of the smartest tools that you can use. It is known as the LinkedIn campaign manager and it can make money online on behalf of your business. With a business account, you will be in a position to promote your business to the rest of the members on the platform. You will build adverts which are targeted to get good reactions. Here are some advertising tips that you can use on LinkedIn to get the best.

Make Use of Display Ads and Sponsored UpdatesThe use of both will help you in monitoring to see which one has more potential for success. You can then decide which is best for the next campaign you might have. The sponsored updates are shown on the company pages sponsoring them. They usually pop up on the LinkedIn feed when following a certain company. Display ads on the hand are placed on the side area of a LinkedIn page in the form of images, videos or text for targeted user profiles.Make Complete Use of Allocated Ad AreasWhen you have more details describing what you have to offer your potential customers and clients, you will find it easy to grab their attention. You will also end up sounding more plausible stirring the right reactions from your targeted audience. Always check on your character length before taking the advert live to make any edits needed.Use the Right Image and Text RatioThe wrong image ratio can leave an advert looking skewed and you can be sure that your viewers will see this. If you are including images and text within the same advert, make sure that you strike a balance to have an advert that looks organized and appealing. People trust more in what they see and it can help you make money online.Have Specific Targeting with the AdvertWhen setting that target audience, make sure that you are more detailed to achieve higher levels of engagement from the advertisement. You can for instance target users with skills related to the product that you are selling. You can look at groups which relate directly to what you have to offer them.

Avoid Very long AdvertsAdverts which are wordy can easily drive away traffic and should therefore be avoided. It is most advisable to be concise and clear in advertising the service or product to add value to your customers. After finishing the ad, go through it as a new viewer would and see how suitable it is in achieving what you wish to enjoy from your potential customers. Carefully done advertisements on LinkedIn will make it easy for you to make money online without even working too hard for it since they are appealing to the viewers. You can easily compel your customers to buy what you have by making sure that the advert has all details they need without necessarily being boring. Social media platforms have undoubtedly made it easy for businesses to reach out to their targeted audiences.

Cost Effective Business Services

August 13, 2016

A business services franchise is a good option for many who are willing to serve the corporate world. A business franchisee needs an investment in terms of fees, real estate, marketing, merchandise etc. there are both small business services as well as high cost businesses in the category. Here we discuss some prominent business services franchises.Financial services: The financial services space is rapidly growing in India. It is one of the most significant business services in India. According to the latest Central Statistical Organisation (CSO) data, financial services, banking, insurance and real estate sectors have risen by 7.8 per cent in the third quarter of 2009-10. This displays the success of the financial service industry. With the over-all increase in the finance services seekers, finance service providers took to franchise route, thus creating a great scope for franchise opportunity.Till a few years back, the franchising which was an unknown concept in this field has gained lot of momentum in the present times. Before discussing the factors responsible for this development, let us first get familiar with the term ‘Financial services franchisors’.Financial services refer to services provided by the financial service companies. The finance service companies encompass a broad range of organisations that deal with money management. A few of these organisations include banks, insurance companies, consumer finance companies, stock brokerages, investment funds etc. These companies offer various services such as asset protection, investment and savings, retirement plans, customer-orientated service, besides offering personal loans, commercial loans, mortgage loans, and education loans for the aspiring students. Financial service providers are on the rise as franchising as a mode of expansion is being opted by this industry. Manish Shah, Associate Director- Business Strategy, Equity & Product Development, Motilal Oswal Securities Ltd shared, “The belief in entrepreneurship and the drive it brings to the business, made Motilal Oswal take the franchise route. Franchising brings more scalability to the business and the business becomes entrepreneur driven.”

Courier Services: Another category of business services is courier service. The companies basically work around transportation of goods from one place to another, delivery of documents, packages, and larger shipments of products. These provide services to companies and individuals who need rapid service, accountability, and tracking that regular mail does not accommodate. Courier services are more reliable and dependable as compared to ordinary postal services due to less time consumed and delivery guarantee. However, with the introduction of modern gadgets and faster modes of transportation this system has also progressed a lot. Moreover, franchising is also one of the main stimulants of its popularity and profitability.Franchising in this sector has grown with more and more players taking the franchise model for reaching out to far flung areas in the vast nation. Courier service companies are required to deliever important mails and parcels to any part, whether city, town or village in the country. Therefore, franchising can be the best mode for guaranteed delivery of the items. According to DS Patel, Channel Head, DTDC, “Franchising is an essential and most effective way of expanding the network. Opening our own company owned courier offices is very expensive and time consuming. However a franchise outlet is economically beneficial to the company.” As informed by Praveen Govindraj, Assistant General Manager, First Flight Courier, “Franchising definitely helps in directly reaching to far-fling areas for delivering items due to our local partners in those areas.” He further added, “Franchising can be a win-win situation for both the franchisor and franchisees as both benefit from it. The local partner (franchisee) has a much better idea of a particular locality than the main company which is based out of Delhi or Mumbai. Delivering parcels to small towns and cities becomes difficult and also take a lot of time if it is done by the company in metropolitan areas. At such times the local franchisee can be of great help.” This can be the major reason for courier companies to opt for the franchise route. Moreover, having local partners all over the nation, who deliver all items on time, also increases the credibility and profit making of the parent company.The typical feature of the courier service franchise includes doorstep booking, customer convenience and security of each and every consignment that has been entrusted to it. Jaguar Couriers Franchise, Blazeflash Couriers, etc are some of the franchising companies under this category.

Cartridge refilling: Cartridge refilling forms another business service category. In the modern age of I.T, there is a constantly growing need of cartridgere-fills. Foraying in the cartridge refill industry through franchise route is a promising venture. A cartridge refill franchise offers to its user’s quality refills at a fractional cost. Current industry trends and future projections suggest that printer cartridges demand will continue to multiply at a very fast pace as computers and low cost printers swamp the market. Cartridge World, Cartridge CafĂ©, Cartridge Xpress are some of the good low-cost franchise options.ChallengesEvery business has attached to it certain set of challenges. Though the basic challenges remain the same across the board for all business service franchises, their relevance with each sector differs.
Before opting for any of the above options, clear all your doubts. Apart from your initial investment, take into account the ongoing costs that must be paid to your franchisor, including franchise royalties, marketing fees and other required purchases. After you are convinced go ahead and make your mark in the franchising world!

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